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An efficient distribution of goods is crucial for the vitality of the centres of European cities. Current goods distribution however, causes emissions and is not necessarily energy efficient.
Complementary to the long-term planning to make goods transports more efficient, the cities within START, Bristol, Göteborg, Ljubljana, Ravenna and Riga, will take a short term approach and combine actions such as access restrictions, consolidation centres and incentives. These measures will benefit both businesses and citizens by making the goods distribution more energy efficient and hence reduce the related air pollution.
The START approach is based on close collaboration between the city government, transport companies and local businesses formalised in local freight networks, which will be established in every partner city. The networks will have periodic meetings where the activities and the progress are discussed. The networks will also serve as an effective marketing tool towards the transport businesses.

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