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Friday, May 17, 2013

The successes of the MEDIA programme: 7 films supported by the program in competition for the Palme d'Or at Cannes

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The 66th edition of the Cannes Film Festival shows the success of the MEDIA programme. Thirteen movies supported by this programme are screened during the festival and 7 of them are in the official competition for the famous Palme d'Or.

The movie "Le Passé" by Asghar Farhadi is one of them. He won last year's MEDIA award, which recognizes the best new film project with a high potential for success, and that can therefore benefit from the European MEDIA program for cinema.

The MEDIA prize will be awarded this year on May 19 by the European Commissioner for Education, Culture, Multilingualism and Youth, Androulla Vassiliou, to the Danish director Thomas Vinterberg for his new film project : Kollektivet (The Commune)



In addition to the seven films in competition as part of the Official Selection, there are four MEDIA films in the Directors' Fortnight (Quinzaine des réalisateurs), one in Un Certain Regard and one in The Critics' Week (La Semaine de la Critique), which aims to discover new talents (see Annex 1). Nine out of the past 12 Palme d'Or winners have received support from the MEDIA programme, including Michael Haneke's Amour last year.

Background

Since 1991, MEDIA (acronym for 'Mesures pour encourager le développement de l´industrie audiovisuelle' – Measures to encourage the development of the audiovisual industry) has invested € 1.6 billion in film development, distribution, training and innovation with the aim of increasing the diversity and international competitiveness of the European film and audiovisual industry.

Under the MEDIA programme 2007-2013, € 755 million is being invested in European film-making. Around half of the budget is allocated to distributors who show films made outside their home country, 20% is for the development of new film projects, and the remainder supports marketing and training. Production companies selected for funding from MEDIA receive a subsidy of € 50 000 on average.

European Rendezvous in Cannes

The annual European Rendezvous at Cannes will take place on 19-20 May. The Rendezvous is the main focus of events linked to the MEDIA programme and an opportunity for Commissioner Vassiliou to meet film professionals and policy-makers. The Commissioner will address a seminar on strengthening the cultural exception, hosted by the French national film institute (CNC, centre national du cinéma et de l'image animée) at 10am on 20 May, followed by a European Commission roundtable on cinema and other forms of art (10:30-noon).

Creative Europe – the future of the MEDIA programme

2014 marks the start of a new era for MEDIA as part of the 'Creative Europe' programme. The new programme will continue to provide grants to support film development, training and distribution, as well as launching a new loan guarantee fund aimed at making it easier for the cultural and creative sectors to access finance. Creative Europe is expected to have an overall budget of around € 1.3 billion in 2014-2020, an increase of nearly 9% compared with the existing MEDIA and Culture programmes.


Source :  European Commission Press


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