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Wednesday, February 24, 2010

Tasty Bunch awards the winners of its Treasure Hunt game

Lara García de Veas Piñeiro (1 st Winner), Seamus Hickey (2 nd ), Francesca Martini and Silvia Vicari (3 rd ) proved their excellent knowledge on balanced diet and healthy lifestyle by answering successfully all questions of the on-line Treasure Hunt game, in the framework of the EU Healthy Eating Campaign "The Tasty Bunch". The winners will be awarded prizes involving sports and good cooking habits in four ceremonies held in Spain, Ireland and Italy. Dacian Ciolos, Commissioner for Agriculture and Rural Development said EU supports a balanced diet among European school children, as European agriculture provides the necessary elements for healthy nutrition.

John Dalli, Commissioner for Health and Consumer policy said young Europeans show a huge interest in nutrition and physical activity.

Launched in September 2009 (see IP/09/1366 ), Tasty Bunch runs alongside the EU’s School Fruit Scheme and School Milk Scheme – initiatives to encourage a more balanced diet and healthier eating habits amongst children.

The Treasure Hunt has been running since September 2009 on the Tasty Bunch website, where sporty and healthy fruit, vegetables and dairy characters helped more young competitors to answer 16 questions on balanced diet and healthy lifestyle. Among the challenging prizes, all inspired from the Tasty Bunch characters, such the Mr Milk and Yoghurt Jr, Mrs Pear and Leek the Basket player, the lucky winners had the chance to choose among a ping-pong table, mountain bike, juice or yoghurt machines.

Background

The Healthy Eating Campaign brings the message: Eat it, Drink it, Move it right into schools. Over 17.000 children and their teachers took part in the Tasty Bunch's roadshow games throughout Belgium, France, the UK, Ireland, Estonia, Lithuania and Poland. Feed-back has been very positive with schools calling the event interesting, instructive and interactive. The attractive video testimonial featuring Belgian tennis champion Justine Henin and the 8-year-old Guinness record holder Rosolino Cannio encouraging children’s eating habits for the better.

Parents can also find a range of useful tips and advice on how to get their kids to eat a balanced breakfast or choose a healthier snack between meals. The Teachers' corner offers access to Best initiatives, Facts & figures and Pedagogical tools in all EU languages to support the teachers in their work at school.

Around 22 million kids are overweight in the EU, of which 5 million are obese.

Source  DG Agriculture and Rural development

More information  Press Room

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