• Description
  • Programmes
  • Contact

Sectors: Services, Tourism, Trade

Beneficiaries: Administrations States, Agencies Chambers, Corporations, Development NGOs, Federations Unions, International Organisation, Local and Regional authorities, Non-profit organisations, Research centres, Schools, SMEs, Training centres, Universities

Regions: Balkans, Candidate countries, European Economic Area, European Union, Mediterranean countries, New Independant States

Category: Call for proposals


To view this information, please connect.


To view this information, please connect.

Responsible: European Commission


To view this information, please connect.


To view this information, please connect.


To view this information, please connect.


This call for proposals aims to support the development and promotion of one (new) European Route around one high-end / luxury product and to support trans-European cooperation aimed at designing innovative transnational products capitalising on European shared cultural and/or industrial heritage, with a view to contributing to diversify European tourism offer.

Priorities and funded actions:

– To facilitate exchanges of good practices, the development of networks and of discussion platforms between public decision-makers and the private sector, in the fields of cultural and industrial tourism
– To facilitate and stimulate public-private partnerships and the integration of enterprises of the cultural tourism sector into regional development strategies
– To improve the quality of the European tourism offer by a strengthened cross-border cooperation
– To strengthen the management skills of public or private bodies in charge of developing thematic tourism products

– Product development
– Promotional phases

Three high-end products are selected for this call
– Perfume
– Chocolate
– Jewellery 

Among financed actions
– Market analysis leading to the identification of a common theme related to the European cultural or industrial heritage
– Mapping of attractions/sites/destinations and tourism and cultural services that could be linked to the identified theme
– Identification of additional partners, key stakeholders and sponsors
– Business plan based on an analysis of the “carrying capacities” along the identified transnational product
– Networking
– Awareness raising