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Sectors: Culture - Media, Services, Tourism, Youth

Beneficiaries: Administrations States, Agencies Chambers, Development NGOs, Federations Unions, Local and Regional authorities, Non-profit organisations, Research centres, SMEs, Training centres, Universities

Regions: Balkans, Candidate countries, European Economic Area, European Union, Mediterranean countries

Category: Call for proposals


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Responsible: European Commission


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The main aim of this call is to strengthen the competitiveness and sustainability of the European tourism sector by encouraging the extension of the tourism season, by diversifying the EU tourism product and by enhancing its accessibility.

Priorities and funded actions:

The call is divided into three Themes :

 THEME 1: Increasing tourism flows in low/medium seasons for seniors and youth target groups

* Priorities : Project proposals must target EITHER “seniors” OR “young people” and must clearly indicate which one of these two groups they target

* Among financed actions :
– Design and develop a transnational mobility model around a specific tourism product(s) for an age-friendly tourism
– Supporting mutual learning and benchmarking activities
– Discussion platforms, focus groups, fora, workshops and similar initiatives

THEME 2 : Diversifying the EU tourism offer and products – Promoting transnational thematic tourism products

* Priorities : Proposals must target sustainable transnational tourism products (such as itinerary/trail/tourism offer) focusing on either a) sport and/or wellness activities in synergy with natural areas/heritage or b) cultural or industrial heritage

* Among financed actions :
– Developing and strengthening a sustainable transnational tourism product through the development of concrete tourist offers/packages and the facilitation of their market uptake after the end of the project’s co-financing period
– Cooperation projects/activities involving public and private stakeholders
– Conferences, seminars, awareness-raising events and other events relevant to the call’s objectives

THEME 3 : Enhance tourism accessibility – improving facilities and services for tourists with special access needs

* Priorities : Proposals must target accessible tourism products (such as itinerary/trail/tourism offer) based on either “sports and/or outdoor activities” or “cultural heritage” and are integrated into the offer of mainstream providers

* Among financed actions :
– The “product” shall be either the extension/upgrade/improvement of existing packages/itineraries/etc., or an entirely new tourism product (package/itinerary)
– The proposals shall aim at delivering excellence and quality of services