• Description
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Sectors: Culture - Media, Youth

Beneficiaries: Media and cultural organisations

Regions: Balkans, Candidate countries, European Economic Area, European Union

Category: Call for proposals

References:

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Additional info regions:

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Amount:

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Responsible: European Commission

Useful:

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Contact:

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Advice:

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Amorce:

CREA – European VOD networks and operators – 2021

Funds for: promoting the offer of European content and increasing the global audience of the European VOD platforms

Priorities and funded actions:

Objectives

  • To improve the competitiveness and attractiveness of European VOD platforms offering a significant proportion of non-national European audiovisual works;
  • To increase the accessibility, visibility, discoverability and prominence of European content for a wider global audience

 

Among financed actions

  • Action to develop attractive cross-border offer of European content;
  • Actions to improve the accessibility, visibility, discoverability and prominence of European content;
  • Actions to develop innovative digital promotion, marketing and branding strategies;
  • Mechanisms to better understand consumer behaviours at European level and develop new audiences outreach;
  • Exchange of knowledge and best practice

 

Additional information

  • This call for proposals is an open call for proposals
  • Initial duration of the action: between 12 and 18 months

 

Eligibility

  • Be a legal entity established in a EU Member States, a country associated to the Creative Europe Programme or a country participating in the MEDIA Strand of the Creative Europe Programme;
  • Be owned directly, or by majority participation, by nationals

Programs:






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