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Sectors: Culture - Media, Innovation

Beneficiaries: International Organisation, Media and cultural organisations, Non-profit organisations

Regions: Balkans, Candidate countries, European Economic Area, European Union

Category: Call for proposals


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Additional info regions:

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Responsible: European Commission


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CREA – Innovative tools and business models – 2021

Funds for: developing promotion and marketing tools, including on line and through the use of data analytics, to increase the prominence, visibility, cross-border access, and audience reach of European work.

Priorities and funded actions:


  • To encourage the development and/or the spread of innovative tools and business models in order to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness of the European audiovisual industry


  • Priority 1: To develop subtitling or accessibility /discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
  • Priority 2: To develop business tools improving the efficiency and the transparency of the audiovisual markets;
  • Priority 3: To develop business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
  • Priority 4: To develop business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, etc.)


Additional information

  • This call for proposals is an open call for proposals
  • Initial duration of the action: 36 months



  • Be a legal entity established in a EU Member State, a country associated to the Creative Europe Programme or a country participating in the MEDIA Strand of the Creative Europe Programme;
  • Be owned directly, or by majority participation, by nationals


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