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Sectors: Culture - Media, Education - Training, Information

Beneficiaries: Corporations, SMEs

Regions: European Union

Category: Call for proposals

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Amount:

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Responsible: European Commission

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Amorce:

The objective is to test the added value of subtitling on the on-line circulation and outreach of European cultural programming in the European Union.

Priorities and funded actions:

Objectives
– Test new business models for European audiovisual media service providers and assess whether providing subtitled versions of European  TV programmes can help bridge the difficulties caused by linguistic fragmentation and increase audience numbers  both within and beyond the European Union;
– Facilitate cross border online dissemination of cultural content which is often slowed down by linguistic borders;
– Compare the audience reach of similar audiovisual content with and without subtitling and share the results publicly with EU stakeholders and public policy makers

Among financed actions
– Costs of subtitling;
– Evaluation and research cost;
– Promotional cost (including an organisation of a contest to raise awareness about the project amongst the European audience and promote subtitled content available thanks to the preparatory action)