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Sectors: Culture - Media

Beneficiaries: Non-profit organisations, SMEs

Regions: European Union

Category: Call for proposals

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WE funding – Creative Europe – Enhance…
Funds for: Enhancing European cultural programming circulation through and outreach subtitling service
Main beneficiaries: Audiovisual media services

Responsible: European commission

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Funds for: Enhancing European cultural programming circulation and outreach through subtitling service
Main beneficiaries: Audiovisual media services

Priorities and funded actions:

Objectives
* Experiment innovative strategies to enhance the circulation of European content throughout Europe
* To test the added value of subtitling on the online circulation and outreach of European cultural programming in the European Union;
* To support the provision of a minimum of 300 hours of diverse European factual subtitled cultural content online in a number of European territories and to assess the impact of this provision

Priorities
* To test new business models for European audio-visual media service providers and assess whether providing subtitled versions of European TV programmes can help bridge the difficulties caused by linguistic fragmentation and increase audience numbers both within and beyond the European Union;
* To facilitate cross-border online dissemination of cultural content which is often slowed down by linguistic borders;
* To compare the audience reach of similar audio-visual content with and without subtitling and share the results publicly with EU stakeholders and public policy makers

Among financed actions
* Subtitling;
* Evaluation and research;
* Promotion (including an organisation of a contest to raise awareness about the project amongst the European audience and promote subtitled content available thanks to the preparatory action);
* Launch, promotion, and implementation of a public event disclosing the results of the action with policymakers and other stakeholders;
* Audit;
* Financial support to third parties

Additional information
* This call for proposals is an open call for proposals;

* Initial duration of the project: 24 months;

Eligibility:
– Be a legal person;
– Be a public or private organization;
– Be: a service provider or a group of service providers of a non-linear audio-visual media services with a critical mass of audio-visual content (for instance an on-line channel or a catch-up service of a broadcaster);
– Be established in an EU Member State; 
– Service must have been available for a minimum of two years and have a significant audience in the country of origin and be already available in territories to be targeted by the new linguistic offer;
– Service must provide European factual content and contain a strong cultural added value (for instance the service might include documentaries, TV magazines and programmes with a culture dimension on a wide variety of topics – like history, travel, investigations, the arts, culture, science, geopolitics and society)