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Sectors: Culture - Media

Beneficiaries: Corporations, SMEs

Regions: European Union

Category: Call for proposals

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Amount:

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Responsible: European Commission

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Advice:

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Amorce:

The objective is to test the added value of subtitling on the on-line circulation and outreach of European cultural programming in the European Union. Concretely, the preparatory action should support the provision of a minimum of 300 hours of diverse European factual subtitled cultural content online in a number of European territories via 1-3 projects; and to assess the impact of this provision.

Priorities and funded actions:

Objectives
– Test new business models for European audiovisual media service providers and assess whether providing subtitled versions of European TV programmes can help bridge the difficulties caused by linguistic fragmentation and increase audience numbers both within and beyond the European Union
– Facilitate cross border online dissemination of cultural content which is often slowed down by linguistic borders
– Compare the audience reach of similar audiovisual content with and without subtitling and share the results publicly with EU stakeholders and public policy makers

Among financed actions
– costs of subtitling
– evaluation and research cost 
– promotional cost
– costs associated with the launch, promotion and implementation of a public event disclosing the results of the action with policy makers and other stakeholders
– audit costs