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Sectors: Culture - Media

Beneficiaries: Administrations States, International Organisation, Local and Regional authorities, Media and cultural organisations, Non-profit organisations, Research centres, Schools, Universities

Regions: European Union

Category: Call for proposals

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WE Funding – Creative Europe – Increase…
Funds for: increasing the level of media literacy in Europe
Main beneficiaries: NGOs, public authorities, international organisations, educational organisations, media organisations

Responsible: European Commission

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Funds for: increasing the level of media literacy in Europe
Main beneficiaries: NGOs, public authorities, international organisations, educational organisations, media organisations

Priorities and funded actions:

Objectives
* To increase the level of media literacy in Europe;
* To test the scalability and usefulness of the actions developed in this context;
* To pursue further methodological innovation and enhanced cross-border cooperation

Priorities
* To promote media literacy education and innovation in this complex field by fostering the development of new educational materials and/or services built on concrete instances of disinformation;
* to design methods to raise awareness about the techniques commonly used by malicious actors to create, distribute and amplify disinformation via the internet;
* To demonstrate how the tools and activities proposed may directly or indirectly benefit the target group of citizens of all ages lacking media literacy skills and in particular the skills needed to critically evaluate content accessed via social media;
* To contain a risk analysis regarding implementation including details about how the risks identified would be addressed; 
* To provide an assessment of, and a plan for, the sustainability of the action(s) after the end of the project

Among financed actions
* Creation of multilingual on-line material including fact-checked news repositories and interactive educational tools to improve the capacities of citizens to acquire a critical understanding of the media, in particular content accessed via social media, and to interact with it. Such actions should involve cooperation with relevant community organisations including libraries, media outlets, online platforms, media literacy organisations, fact-checking and/or academic bodies with specific expertise on disinformation;
* Development of tools and innovative methodologies to raise awareness about the danger of receiving and propagating disinformation, promote the use of fact-checking services and the reporting by social media users of possible instances of disinformation;
* Promotion of social media campaigns and other relevant activities aimed at helping citizens to interact with digital media in a critically evaluative way (e.g. citizens’ participation in debunking, etc.), deconstruct media communication and distinguish information from propaganda;
* Identification of best practice and efficient dissemination of the material created by the project. This can be achieved through the building of networks of practitioners who can act as multipliers of best practice;
* Community-led activities to tailor and make accessible the above-mentioned tools and materials to minorities, low-skilled people, digital immigrants (50+) or people at risk of being socially marginalised

Additional information 
* This call for proposals is an open call for proposals

* Initial duration of the action: 12 months

* Eligibility:
– Grouping of more than three legal entities from different Member States; 
– Be: non-profit organisation (private or public) e.g. association, foundation, trade union, etc.; public authorities (national, regional, local); international organisations; universities; educational institutions; research centres; profit making entities, e.g. media organisations

– Actions must take place in EU Member States