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Sectors: Culture - Media, Telecommunications

Beneficiaries: Corporations

Regions: Candidate countries, European Economic Area, European Union, Mediterranean countries, New Independant States, Switzerland

Category: Call for proposals


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Responsible: European commission


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This call for proposals aims to support theatrical distribution through transnational marketing, branding, distribution and exhibition of audiovisual works.

Priorities and funded actions:

– Establishing systems of support for the distribution of non-national European films through theatrical distribution and on all other platforms
– Support to international sales activities, in particular the subtitling, dubbing and audio-description of audiovisual works. 

Among financed actions 
The Sales Agents scheme works in two phases: 
1. The Generation of a potential fund, which will be calculated according to the international sales performance of the company on the European market during the reference period (2011-2015) 
2. Reinvestment of the potential fund thus generated by each company: 
– minimum guarantees or advances paid for the international sales rights on new European non-national films. 
– the promotion, marketing and advertising on the market of eligible non-national European films.