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Sectors: Agriculture - Fisheries, Information, Trade

Beneficiaries: Agencies Chambers, Federations Unions, SMEs

Regions: European Union

Category: Call for proposals

References:

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Additional info regions:

Up to 85% of total eligible costs

Responsible: European Comission

Useful:

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Contact:

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Advice:

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Amorce:

The global objective of this call for proposals is to enhance the competitiveness of the Union agricultural sector.

Priorities and funded actions:

Objectives
– To increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union
– To increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union
– To increase the awareness and recognition of Union quality schemes
– To increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential
– To restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems

Priorities
– Third countries:
– To enhance the competitiveness and consumption of Union agrifood products
– To raise their profile and increase their market share in these targeted countries
– Internal market:
– To increase the awareness and recognition of the specific Union quality schemes and to highlight the specific features of agricultural production methods in the Union
– To increase the levels of recognition of the logo associated with those Union quality schemes by the European consumers
– To increase the competitiveness and consumption of Union agricultural and food products and their market shares in the internal market

Among financed actions
– Management of project
– Strategy
– Public relations
– Website, social media
– Advertising
– Communication tools
– Events
– Point-of-sale (POS) promotion