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Sectors: Agriculture - Fisheries, Industry, Information, Trade

Beneficiaries: Administrations States, Federations Unions, SMEs

Regions: European Union

Category: Call for proposals

References:

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Amount:

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Responsible: European commission

Useful:

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Advice:

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Amorce:

The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.

Priorities and funded actions:

Objectives
– Increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;
– Increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union;
– Increase the awareness and recognition of Union quality schemes;
– Increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential;
– Restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.

Priorities
– To increase the awareness and recognition of the specific Union quality schemes
– To highlight the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability
to highlight the specific features of agricultural production methods in the Union, particularly milk/dairy products or pig meat products

Among financed activities 
– Communication strategy definition
– Definition of campaign’s visual identity
– Public relations
– Press events
– Website, social media