This Friday, 19 January 2018, the launch ceremony of the Tourism Year between the European Union and China for 2018 will take place in the famous Doge’s Palace in Venice.

The EU-China Tourism Year will consist of a number of cooperative marketing campaigns funded through public-private partnerships, business summits, and business-to-business meetings for tourism operators funded by the COSME programme. On the EU side, the aim is to lead to an annual increase of 10% of Chinese visitors, representing at least 1 billion euro each year for the EU tourism industry, and an estimate of 200 partnership agreements between EU and Chinese companies.