Among the EU’s main priorities is the promotion of EU’s agri-food products within and outside its territory. The allocated funds will help the sector to further engage in the increasingly dynamic global market, as well as to raise awareness on the quality of products.
In 2020, more than half of this budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potential, such as Canada, China, Japan, Korea, Mexico and the United States. Eligible sectors include dairy and cheese, table olives and olive oil and wines.
The calls for proposals for the upcoming 2020 campaigns will be published in January 2020. A wide range of bodies, such as trade organisations, producer organisations and agri-food groups responsible for promotion activities are eligible to apply for funding and submit their proposals.
So-called ‘simple’ programmes can be submitted by one or more organisations from the same EU country; the ‘multi’ programmes come from at least two national organisations from at least two member states, or from one or more European organisations.