Objectives
* Increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;
* Increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union;
* Increase the awareness and recognition of Union quality schemes;
* Increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential;
* Restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems

Priorities
* To restore normal market conditions following the impact of Covid19 on the markets listed under section 6.2. of this call by complementing the exceptional measures adopted in accordance with Part V, Chapter I of Regulation (EU) No 1308/2013

Amongst financed actions
* Management of the project
* Public relations
– PR activities;
– Press events
* Website, social media
– Website setup, updating, maintenance;
– Social media (accounts setup, regular posting);
– Other (mobile apps, e-learning platforms, webinars, etc.)
* Advertising
– Print;
– TV;
– Radio;
– Online;
– Outdoor – Cinema
* Communication tools
– Publications, media kits, promotional merchandise;
– Promotional videos
* Events
– Stands at trade fairs;
– Seminars, workshops, B2B meetings, trainings for trade/cooks, activities in schools;
– Restaurant weeks;
– Sponsorship of events;
– Study trips to Europe
* Point-of-sale (POS) promotion
– Tasting days;
– Other: promotion in retailers’ publications, POS advertising

Additional information
* This call for proposals is an open call for proposals

* Initial duration of the action: up to a year

* Eligibility:
– Proposals for simple programmes can only be submitted by legal persons or other entities which do not have a legal personality under the applicable national law, provided that their representatives have the capacity to undertake legal obligations on behalf of the entity and offer guarantees for the protection of the Union’s financial interests equivalent to those offered by legal persons as referred to in Article 197(2) of the Regulation (Euratom, EU) No 2018/1046 (hereinafter “Financial Regulation”);
– More specifically, applications from the following organisations and bodies are eligible, as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
> Trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme;
> Producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State;
> Agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2)

– The abovementioned proposing organisations may submit a proposal provided that they are representative of the sector or product concerned by the proposal complying with conditions set out in Articles 1(1) or 1(2) of Commission Delegated Regulation (EU) 2015/1829 of 23 April 2015, namely:
– Trade or inter-trade organisation, established in a Member State, as referred to in Article 7(1)(a) of Regulation (EU) No 1144/2014 respectively, shall be deemed to be representative of the sector concerned by the programme:
> Where it accounts for at least 50% as a proportion of the number of producers, or 50% of the volume or value of marketable production of the product(s) or sector concerned, in the Member State concerned; or;
> Where it is an interbranch organisation recognised by the Member State in accordance with Article 158 of Regulation (EU) No 1308/2013 of the European Parliament and of the Council or with Article 16 of Regulation (EU) No 1379/2013 of the European Parliament and of the Council
– A group as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012 of the European Parliament and of the Council and referred to in Article 7(1)(a) of Regulation (EU) No 1144/2014, shall be deemed to be representative of the name protected under Regulation (EU) No 1151/2012 and covered by the programme, where it accounts for at least 50% of the volume or value of marketable production of the product(s) whose name is protected;
– Aproducer organisation or an association of producer organisations as referred to in Article 7(1)(c) of Regulation (EU) No 1144/2014 shall be deemed to be representative of the product(s) or sector concerned by the programme where it is recognised by the Member State in accordance with Articles 154 or 156 of Regulation (EU) No 1308/2013 or with Article 14 of Regulation (EU) No 1379/2013;
– An agri-food sector body as referred to in Article 7(1)(d) of Regulation (EU) No 1144/2014 shall be deemed to be representative of the sector(s) concerned by the programme by means of having representatives of that product(s) or sector among its memberships

– Proposals may be submitted by one or more proposing organisations, which shall all be from the same EU Member State;
– Only applications from entities established in EU Member States are eligible

* Co-financing rate: up to 85% of the total eligible costs