CREA – Networks of European Cinemas – 2021

Objectives

• Encourage cinema operators to screen a significant proportion of non-national European films through incentives and collaborative projects;
• Contribute to raise and increase the interest of the audience for non-national films including through the development of activities for young cinema-goers;
• Help those cinemas to adapt their strategy to the changing environment including by promoting innovative approaches in terms of audience reach and engagement, as well as partnerships with other film industry operators as well as with local cultural institutions;
• Encourage exchange of best practices, knowledge sharing and other forms of cross border collaboration amongst members of the network;
• Contribute to the policy dialogue on the film industry by disseminating the outcome of the activities of the network beyond its members.

Priorities

• Priority 1 : Encourage cinema operators to screen a significant proportion of non- national European films through incentives and collaborative projects;
• Priority 2 : Contribute to raise and increase the interest of the audience for non-national films including through the development of activities for young cinema-goers;
• Priority 3 : Help those cinemas to adapt their strategy to the changing environment including by promoting innovative approaches in terms of audience reach and engagement, as wells as l partnerships with other film industry operators as well as with local cultural institutions;
• Priority 4 : Encourage exchange of best practice, knowledge sharing and other forms of cross border collaboration amongst members of the network;
• Priority 5 : Contribute to the policy dialogue on the film industry by disseminating the outcome of the activities of the network beyond its members.

Among financed actions

• Networking activities: information, animation and communication in view of increasing the audience reach and implementing innovative actions;
• Actions aiming at promoting and screening European films and increasing the audience for non-national European films;
• Innovative activities aiming at reaching new audiences and raising interest among young cinema-goers for European films by renewing and enriching the cinema experience;
• Harnessing the digital transition, including online tools and data applications;
• Adjusting the business practices of European cinema theatres in terms of safety, sustainability, inclusion and accessibility;
• Promotion and marketing activities in cooperation with other distribution platforms (e.g. TV broadcasters, VOD platforms).

Additional information

• This call for proposals is an open call for proposals.
• Initial duration of the project : 18 months.

Eligibility

• Be legal entities (public or private bodies);
• Be established in one of the eligible countries, i.e.:
  – Creative Europe Participating Countries: EU Member States (including overseas countries and territories (OCTs));
  – Non-EU countries listed EEA countries and countries associated to the Creative Europe Programme;
• Be established in one of the countries participating in the MEDIA strand of the Creative Europe Programme and owned directly or by majority participation, by nationals from such countries.

• Amount of the grant : No limit.
• Co-financing rate : Up to 95% of the total eligible costs.