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Creative Europe – European Film sales agent – 2022

Creative Europe - European Film sales agent, aiming at supporting the wider transnational distribution of recent European films by providing funds to sales agents.

5 million euro

Appeal framework

Institution European Commission
Sectors Buildings & Public Works Culture, Media & Communication
Beneficiaries All beneficiaries
Regions Balkans, Candidate countries, Caucasus, European Economic Area, European Union, Mediterranean countries

Associated countries and countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature are equally eligible to the grant.

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Priorities and funded actions


To promote competitiveness, scalability, cooperation, innovation and sustainability, including through mobility, in the innovation, competitiveness and scalability of the European audiovisual sector


To encourage and support the wider transnational distribution of recent European films by providing funds to sales agents, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films

Among financed actions

  • Minimum guarantees or advances paid for the international sales rights on eligible non-national European films
  • Promotion, marketing and advertising on the market of eligible nonnational European films

Additional information

  • This call for proposals is an open call for proposals
  • Initial duration of the action:  24 months


  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries
  • Associations and interest groupings: entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’
  • Only applications by single applicants are allowed
  • Total budget of the topic « European Film sales agent » : 5 million euro 
  • Amount of the grant: 75 000 euro 
  • Co-financing rate: up to 70% of the total eligible costs 

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