Priorities and funded actions
Objectives
- To enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model;
- To promote European audiovisual works, heritage works, and support audience the engagement and development of audiences of all ages, in particular young audiences, across Europe and beyond
Among financed actions
- Promotion and development of attractive cross-border offer of European content
- Improvement of accessibility, visibility, discoverability and prominence of European content
- Development of innovative digital promotion, marketing and branding strategies
- Implementation of mechanisms to better understand consumer behaviors at European level and develop new audiences outreach
- Exchange of knowledge and good practices
Additional information
This call for proposals is an open call for proposals
Eligibility
- Be a legal person
- Be VOD services and/or VOD platforms
- A consortium composed of at least 3 entities (VOD services), established in at least 2 different EU Member States or associated countries to the programme OR by a VOD platform offering its services in at least 2 different eligible countries