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Creative Europe – TV and online content – 2022

The MEDIA strand of the Creative Europe programme supports the European film and audiovisual industries to develop, distribute and promote European works, taking into account today’s digital environment.

22 million euro

Appeal framework

Institution European Commission
Beneficiaries Media & cultural organisation
Regions Balkans, Developing countries, European Economic Area, European Union, Mediterranean countries

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Priorities and funded actions


  • To promote competitiveness, scalability, cooperation, innovation and sustainability, including through mobility in the European audiovisual sector, one of the priorities of the MEDIA Strand.
  • To increase the capacity of audiovisual producers to develop and produce strong projects with significant potential.
  •  To facilitate European and international co-productions within the television and online sector.


  • Priority 1: to nurture talents, competence and skills and to stimulate cross-border cooperation, mobility and innovation in the creation and production of European audiovisual works, encouraging collaboration across Member States with different audiovisual capacities.
  • Priority 2: production of innovative and quality TV content and serial storytelling, addressing diverse audiences, by European independent production companies.

Among financed actions 

  • Works presenting strong cooperation between operators from different countries participating in the MEDIA Strand, including between broadcasters.
  • Works presenting high creative/artistic value and wide cross-border exploitation potential able to reach audiences at European and international level.
  • Works presenting innovative aspects in terms of the content and the financing that show a clear link with the envisaged distribution strategies.

Additional information 

  • This call for proposals is an open call for proposals.
  • Initial duration of the action: between 24 and 36 months.


  • Be a legal entities
  • Be a public or private body, or be an international organisation
  • Be established in one of the eligible countries
  • Be an independent European audiovisual production companies
  • The coordinator must be the majority producer of the work in terms of rights. In case of a 50%-50% co-production, the coordinator should be designated by the partner(s) as delegate producer
  • Both applications by single applicants and proposals submitted by a consortium are allowed
  • Total budget of the call: 22 million euro
  • Amount of the grant:
    • For creative documentaries: up to 300.000 euro
    • For animation works: up to 500.000 euro
    • For drama works: between 500.000 and 2 million euro
  • Co-financing rate up to: 20%

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