Objectives
* To develop and adopt less polluting and more resource-efficient and circular products, processes and services by MSMEs allowing their integration to global greener value and supply chains and;
* To promote more sustainable consumption patterns in Asia

Priorities
* Priority 1: Support MSMEs in reducing the environmental impact of their industrial production, improving resource efficiency and adopting circular economy practices;
* Priority 2: Engaging with consumers on sustainable consumption and production practices

Among financed actions
* Implementation of resource efficiency measures;
* Addressing the presence of hazardous chemicals;
* Testing and promoting innovative packaging solutions; 
* Promoting the use of certification and eco-labelling for products;
* Promoting the principles of the circular economy through innovation throughout the product life cycle
* Promoting eco-design and eco-labelling practices;
* Informing consumers about healthy and sustainable food choices;
* Educating consumers to reduce food losses;
* Engage in broad debates on sustainable lifestyles

Additional information
* This call for proposals is a restricted call for proposals. In first instance, only concept notes will be evaluated

* Initial duration of the action: between 36 and 48 months

* Eligibility:
– Be a legal person;
– Be non-profit-making, or
– Be a business and for-profit organisation, national and regional clean production centres, universities, research centres, centres for technology transfer, consumer organisations, development organisations, trade federations and labour organisations, or
– Be a specific type of organisation such as: non-governmental organisation, public sector operator
– Be established in a Member State of the European Union and United Kingdom
– Be established in one of the following Asian countries: Afghanistan, Bangladesh, Bhutan, Cambodia, China, Democratic People’s Republic of Korea (DPRK), Indonesia, India, Lao PDR, Maldives, Mongolia, Myanmar, Malaysia, Nepal, Pakistan, Philippines, Sri Lanka, Thailand and Vietnam, or
– Be established in member countries of the OECD, in case of contracts exclusively implemented in a Least Developed Country or a Highly Indebted Country as included in the list of ODA recipients, or
– Be established in a Member State of the European Economic Area (Iceland, Lichtenstein, Norway), or
– Be established in countries from the Instrument for Pre-accession Assistance (IPA II) (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, Serbia, Turkey, the former Yugoslav Republic of Macedonia), and
– Be directly responsible for the preparation and management of the action with the coapplicant(s) and affiliated entity(ies), not acting as an intermediary

– Actions must take place in Afghanistan, Bangladesh, Bhutan, Cambodia, China, DPR Korea, India, Indonesia, Lao PDR, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Sri Lanka, Thailand and Vietnam.

* Amount of the grant: between 1 and 2,5 millions euro
* Co-financing rate: between 50% and 80% of the total eligible costs (up to 90% if all activities of the action take place in Least Developed Countries (LDC))