MEDIA and Creative Europe in Berlin

February 6, 2014

Funding Scheme: 2014-02-06

Pgm2014 2020: Yes

Amorce:

Inside the official programme of the Berlin International Film Festival, some 30 films have gotten European funds thanks to the European Union’s MEDIA programme for a total amount of €2.2 million. MEDIA, part of the new Creative Europe programme, has for goal to promote transnational circulation of European films.

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The MEDIA-backed films at the festival represent a variety of European countries, stories, genres and artistic approaches. The four competing for the ‘Golden Bear’, the festival’s top prize, are: Aimer, boire et chanter (France), Aloft (Spain-Canada-France), Zwischen Welten (Germany) and Kraftidioten (Norway-Sweden-Denmark).

The MEDIA-backed films at the festival represent a variety of European countries, stories, genres and artistic approaches. The four competing for the ‘Golden Bear’, the festival’s top prize, are: Aimer, boire et chanter (France), Aloft (Spain-Canada-France), Zwischen Welten (Germany) and Kraftidioten (Norway-Sweden-Denmark).

Shooting Stars

The Berlinale will also present the 2014 ‘Shooting Stars’, an initiative which aims to promote new acting talent. Ten actors from across Europe are chosen by a panel of experts from candidates nominated by the member organisations of the European Film Promotion (EFP) body. The 10 stars will be presented to the industry, press and public at the festival, and this is often the launch-pad for an international career. This year’s Shooting Stars are: Danica Curcic (Denmark), Maria Dragus (Germany), Miriam Karlkvist (Italy), Marwan Kenzari (The Netherlands), Jakob Oftebro (Norway), Mateusz Kościukiewicz (Poland), Cosmina Stratan (Romania), Nikola Rakocevic (Serbia), Edda Magnason (Sweden), and George MacKay (United Kingdom). In 2014, EFP will receive €510 000 in funding from MEDIA for its promotion activities, including Shooting Stars.

Info Day

Professionals from Europe and beyond are invited to Info Days organised by Germany’s Creative Europe Deskand the European Commission on 10 and 11 February. The first day will focus on funding opportunities from the MEDIA sub-programme, while the second will concentrate on advice on grants from the Culture sub-programme. The MEDIA event will include a discussion with policy experts and representatives of national and regional film funds on release, marketing and financing strategies.

Market place

The European Commission will once again host a MEDIA stand at the European Film Market, open to more than 130 European production and distribution companies. The European Film Market is the business end of the festival and the place to be for deal-making between companies and agents.

Background


Creative Europe
is the fifth generation of EU funding programmes supporting the cultural and creative sectors. It was launched on 1 January, with a budget of nearly €1.5 billion for 2014-2020.

The programme will allocate at least 56% of its budget for its MEDIA sub-programme and at least 31% for the Culture sub-programme. A maximum of 13% of the budget will be allocated to a cross-sectoral strand, which includes support for the Creative Europe Desks in each country, responsible for providing advice to potential beneficiaries.

MEDIA will support the development, distribution and promotion of content produced by the EU film and audiovisual industries. One of its chief aims is to help European film-makers to reach markets beyond national and European borders; it will also fund training schemes for professionals and nurture opportunities created by new technologies. In addition to its support for film-makers, the MEDIA fund will support more than 2 000 European cinemas, where at least 50% of the films they screen are European.

Three new initiatives will be launched in 2014 with support from MEDIA, focused on audience development and film literacy, international co-productions and video games. More innovations will follow including a new loan guarantee scheme for cultural and creative sectors, which will be launched in 2016.

Url description: Press Room - European Commission

Url: http://europa.eu/rapid/press-release_IP-14-113_en.htm