60 new Promotion agri-food programmes approved

November 24, 2016

Hat: 60 new Promotion agri-food programmes approved by the European Commission for 94 million euro

Funding Scheme: 2016-11-24

Pgm2014 2020: Yes


The programme of promotion of EU farm products aims to increase the exportation of European products on the internal market and on the international market.


The Commission has this week approved 60 new programmes to promote EU agricultural products on EU and non-EU markets, worth 94 million euro from the EU budget.

Primarily in the form of multi-annual promotional campaigns highlighting the advantages of EU products, the 60 selected programmes (from 199 offered) cover a wide range of product categories, notably those hit by recent market difficulties, such as dairy products, meat products and fresh/processed fruit and vegetables.

Url description: DG Agriculture and Rural development

Url: https://ec.europa.eu/agriculture/newsroom/310_en.htm#