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CREATIVE EUROPE – European Film sales agent – 2026

CREA - Creative Europe aims at preserving, developing, and promoting European cultural and linguistic diversity and heritage and to increase the competitiveness and economic potential of the cultural and creative sectors, in particular the audiovisual sector.

2026-06-18
5.5 million euros
Open

Call synthesis

Call reference CREA-MEDIA-2026-FILMSALES
Programme CREATIVE EUROPE
Institution European Commission
Sectors Culture, Media & Communication
Beneficiaries Large company (> 250 employees) Media & cultural organisation Smes & Start-Ups (< 249 Employees)

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Call reference

CREA-MEDIA-2026-FILMSALES



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Priorities and funded actions

Objectives

  • To enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model

Priorities

  • Priority 1: support to international sales and circulation of non-national European works on all platforms
  • Priority 2: encourage and support the wider transnational distribution of recent European films

Among financed actions

  • Minimum guarantees or advances paid for the international sales rights on eligible non-national European films
  • The promotion, marketing and advertising on the market

Eligibility

  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs))
      • non-EU countries:
  • Be established in one of the countries participating fully in the MEDIA strand and owned directly or indirectly, wholly or by majority participation, by nationals from such countries
  • Be a European Sales Agent
  • Be directly appointed by the producer of each film declared
  • Beneficiaries and affiliated entities must register in the Participant Register before submitting the proposal.

A consortium composed of only one applicant must be constituted.

Additional information

  • Initial duration of the action:  between 12 and 24 months

Extensions are possible, if duly justified and through an amendment.

  • Contact: EACEA-DISTRIBUTION-SALESAGENTS@ec.europa.eu

Useful

Financement
  • Total budget of the call: 5.5 million euros
  • Amount of the grant: up to 750.000 euros
  • Funding rate: up to 70% of the total eligible costs