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JPI – CulTour Data – 2023

Joint Programming Initiative - CulTour Data aiming at supporting tourism SMEs through the promotion of up-skilling, capacity building and digitalization.

420.000 euro

Appeal framework

Institution European Commission
Sectors Culture, Media & Communication Tourism
Beneficiaries Smes & Start-Ups (< 249 Employees)
Regions European Union

Countries eligible to the programme:

  • Italy
  • Germany
  • Netherlands
  • Slovakia
  • Spain
  • Portugal

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Priorities and funded actions


  • To support tourism SMEs through the promotion of up-skilling, capacity building and digitalization
  • To foster a triple-helix cooperation among tourism SMEs, creatives and data analysis experts
  • To provide ongoing mentoring and tutoring support to the awarded SMEs
  • To foster networking at the European level by offering SMEs access to international collaboration platforms and networks

Among financed actions

  • Advisory services that consist in an in-depth mapping of specific tourism SMEs’ digitalisation / innovation needs and the guidance to adapt the business processes in order to create the conditions for the deployment of solutions in the field of data collection, analysis and visualization
  • Skills improvement, consisting in training and coaching activities to improve the employees’ digital skills necessary for a further digitalization of business processes
  • Update and Deployment of Technologies, especially emerging technologies, necessary for the data collection, analysis and visualization

Additional information

  • This call for proposals is an open call for proposals
  • Initial duration of the action: 3 months


  • Be a legal entity
  • Be a small and medium enterprises (SMEs) of the tourism sector
  • Having an economic activity related to the tourism sector
  • Total budget of the call: 420.000 euro
  • Amount of the grant: 7.000 euro

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