+33(0)1 42 54 60 64 | contact@welcomeurope.com
Grants for projects which aim to fund Pilot projects (PP) and Preparatory Actions (PA) introducing new initiatives that might turn into standing EU activities and programmes.
EU Member States
Objectives
* To engage with young Europeans by creating curated online spaces that gather thought-provoking content around themes and topics that are discussed at EU level
Priorities
* Content selection:
– Applicants must show a clear understanding of the interests of youngsters in all of the envisaged languages, which can be proven by past experience, desk research and/or polls;
– Applicants should indicate the already available information sources that serve these interests and explain how the proposed project adds value to them. Each proposal should try to formulate its unique value proposition for the envisaged target groups;
– While this pilot action focuses on the creation of original content and debates, any proposal for an online community may require publication of and/or linking to external content, to have a lively community with daily updates. Applicants should clearly describe how they plan to combine own content and external content, while clearly distinguishing the two
* Content creation:
– Applicants should propose an innovative cross-border editorial process, describing the editorial workflows for the local reporters as well as the editorial oversight. Editorial independence will be guaranteed by a charter of independence that will be part of the agreement between the European Commission and the awarded applicants;
– Applicants should propose a professional and multicultural editorial team, and demonstrate how the central editorial workflow takes into account the diversity of society;
– Content creation should mainly focus on informative content. It should link topics that are of current interest to youngsters to the institutional decisions that affect them. The content production process should provide for a diversity of views, on matters of relevance and importance across Europe;
– Proposals should include a provisional list of topics that can attract various groups while acknowledging diverging opinions, so as to stimulate lively and constructive discussions and debates;
– Proposals should create and select content in at least five languages. The expected production quantity must be clearly indicated per format and per language. Applicants should explain how content will be translated and/or subtitled and how input from multiple reporters in different languages will be compared/combined
* Content distribution:
– The produced formats need to appeal to youngsters in their local realities, and therefore applicants should describe how the central editorial coordination feeds into various channels and/or language versions of their own channels, partner websites, blogs and/or social media networks;
– Proposals should explain how each piece of content will be adapted/tailored to the different distribution platforms and target groups;
– Proposals should describe how a taxonomy/categorisation of topics will be established, to gather content around specific interests;
– Proposals must contain an outreach plan, to reach as many young Europeans as possible. The plan should identify the target audiences and relevant multipliers for each language version, and describe ways to encourage them to use the proposed materials. The plan must include clear, realistic objectives for each of the target audiences and include mid-term and final targets;
– To maximise the chances of re-publication, applicants will need to identify the needs of partners and potential partners and take those needs into account from the outset when designing the production process. Proposals should clearly explain the workflows, the conditions for involving others and the modalities of collaboration
* Moderating discussions:
– As this pilot aims to inform, empower and engage young Europeans, applicants are invited to consider various ways to facilitate interaction;
– Online talk shows and discussions may be part of the engagement strategy, in which case the approach to moderation will need to be explained;
– Events may be part of the project if they aim at generating discussion, cost-efficiently. In that case the proposal should include an indicative planning of events and target groups;
– Local partners should be considered to contribute to reporting, involve local communities, moderate discussions and/or organise events
Among financed actions
* Management ;
* Journalistic production;
* Organisation of youth events;
* Creation and maintenance of websites and platforms;
* Online advertising;
* Other promotion and dissemination actions;
* Actions aiming at the creation and improvement of networks, exchanges of good practices among youth reporters;
* Analyses and mapping of perceptions among youth;
* Financial support to third parties
Addotional information
* This call for proposals is an open call for proposals
* Initial duration of the action: between 12 and 15 months
Eligibility:
– Be a lagal entity;
– Be a consortium of at least 5 members;
– Be a consotium which includes media organization and non-profit organization;
– Be established in the EU
* Co-financing rate : up to 70% of the total eligible cost
25 August 2021
