PPPA – The promotion of handicraft products and support of craftsmen – 2025

Objectives

• To support craftsmen across the EU in creating traditional handicraft products, regardless of their country of origin
• To promote crafts to attract tourists to regions where traditional or geographically indicated products are made, encouraging local purchases and interest in traditional techniques
• To encourage craftsmen to preserve and continue traditional production methods
• To motivate young people to pursue careers in traditional and artisanal crafts
• To create opportunities for collaboration between craftsmen from different EU regions, including via the EU Tourism Platform
• To boost promotion and sales of artisanal products, especially those with geographical indications, including through digital channels

Priorities

• Priority 1: To provide direct support to craftsmen and SMEs to help them develop, promote, and scale traditional handicraft products
• Priority 2: To promote artisanal products to attract tourists and boost local economies in craft-producing regions
• Priority 3: To facilitate cross-border cooperation and knowledge exchange between craftsmen and tourism SMEs across the EU
• Priority 4: To support the development of innovative, sustainable tourism offers linked to traditional crafts

Among financed actions

• Financial or technical support to help craftsmen promote traditional products
• Organization of 3 hybrid workshops with 20 craftsmen from at least 5 countries
• Launch 20 cross-border collaborative projects between craftsmen
• Organization of hands-on workshops for tourists to experience traditional crafts

Eligibility

• Be a legal person
• Be a public or private entity
• Be established in one of the eligible countries:
  • EU Member States (including overseas countries and territories)

• A consortium composed of at least 6 entities, established in at least 3 different EU Member States or associated countries to the programme must be constituted. See details on the call document.

Additional information

• Initial duration of the action : between 18 and 24 months
• Contact: EC-MOVE-TOURISM-CALLS@ec.europa.eu

Useful

• Guidelines: Click here
• Other call documents: Click here
• DG website : Click here
• More information: Click here

• Total budget of the call: 970,000 euros
• Amount of the grant : 970,000 euros
• The grant awarded may be lower than the amount requested.