AGRIP – Call for proposals for multi programmes 2024 – Promotion of agricultural products – 2024

2024-05-14
79.4 million euro
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Call synthesis

Call reference AGRIP-MULTI-2024
Programme Promotion of Agricultural Products (AGRIP)
Institution European Commission
Sectors Agriculture & Fisheries Business & Industry Cooperation & Development Environment & Climate Health Research & Innovation Services to organisations
Beneficiaries Association & NGO Professional organisation & network Smes & Start-Ups (< 249 Employees)

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Call reference

AGRIP-MULTI-2024



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Priorities and funded actions

Objectives

  • To increase awareness of the merits of EU agricultural products and of the highstandards applicable to the production methods in the EU
  • To increase the competitiveness and consumption of EU agricultural products and certain food products and to raise their profile both inside and outside the EU
  • To increase the awareness and recognition of EU quality schemes
  • To increase the market share of EU agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential
  • To restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems

Among financed actions

  • Management of the project
  • Public relations (PR activities, press events)
  • Website, social media
  • Advertising (Print, TV, radio, etc.)
  • Communication tools
  • Events

Additional information

  • This call for proposals is an open call for proposals.
  • Initial duration of the action: between 12 and 36 months
Financement
  • Total budget of the call: 79.400.000 euro
  • Budget by topic:
    • AGRIP-MULTI2024-IM: 4.2 million euro
    • AGRIP-MULTI2024-IM-ORGANIC: 13 million euro
    • AGRIP-MULTI2024-IM-SUSTAINABLE: 14 million euro
    • AGRIP-MULTI2024-IM-FRESH-FV: 9 million euro
    • AGRIP-MULTI2024-TC-ALL: 29.2 million euro
    • AGRIP-MULTI-2024-TC-ORG-SUST: 10 million euro
  • Amount of the grant: Not limit
  • Co-financing rate: up to 85% of the total eligible costs

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