AGRIP – Call for proposals for multi programmes 2024 – Promotion of agricultural products – 2024

Objectives

• To increase awareness of the merits of EU agricultural products and of the highstandards applicable to the production methods in the EU
• To increase the competitiveness and consumption of EU agricultural products and certain food products and to raise their profile both inside and outside the EU
• To increase the awareness and recognition of EU quality schemes
• To increase the market share of EU agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential
• To restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems

Among financed actions

• Management of the project
• Public relations (PR activities, press events)
• Website, social media
• Advertising (Print, TV, radio, etc.)
• Communication tools
• Events

Additional information

• This call for proposals is an open call for proposals.
• Initial duration of the action: between 12 and 36 months

• Total budget of the call: 79.400.000 euro
• Budget by topic:
  • AGRIP-MULTI2024-IM: 4.2 million euro
  • AGRIP-MULTI2024-IM-ORGANIC: 13 million euro
  • AGRIP-MULTI2024-IM-SUSTAINABLE: 14 million euro
  • AGRIP-MULTI2024-IM-FRESH-FV: 9 million euro
  • AGRIP-MULTI2024-TC-ALL: 29.2 million euro
  • AGRIP-MULTI-2024-TC-ORG-SUST: 10 million euro
• Amount of the grant: Not limit
• Co-financing rate: up to 85% of the total eligible costs