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AGRIP – Call for proposals for multi programmes 2024 – Promotion of agricultural products – 2024

AGRIP - The "Promotion of Agricultural Products" programme aims to strengthen the competitiveness of the European Union's agricultural sector and thus lead to fairer competition, both on the internal market and in third countries.

79.400.000 euro

Appeal framework

Call reference AGRIP-MULTI-2024
Program Promotion of Agricultural Products (AGRIP)
Institution European Commission
Sectors Agriculture & Fisheries Business & Industry Cooperation & Development Environment & Climate Health Research & Innovation Services to organisations
Beneficiaries Association & NGO Professional organisation & network Smes & Start-Ups (< 249 Employees)

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Priorities and funded actions


  • To increase awareness of the merits of EU agricultural products and of the highstandards applicable to the production methods in the EU
  • To increase the competitiveness and consumption of EU agricultural products and certain food products and to raise their profile both inside and outside the EU
  • To increase the awareness and recognition of EU quality schemes
  • To increase the market share of EU agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential
  • To restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems

Among financed actions

  • Management of the project
  • Public relations (PR activities, press events)
  • Website, social media
  • Advertising (Print, TV, radio, etc.)
  • Communication tools
  • Events

Additional information

  • This call for proposals is an open call for proposals.
  • Initial duration of the action: between 12 and 36 months
  • Total budget of the call: 79.400.000 euro
  • Budget by topic:
    • AGRIP-MULTI2024-IM: 4.2 million euro
    • AGRIP-MULTI2024-IM-ORGANIC: 13 million euro
    • AGRIP-MULTI2024-IM-SUSTAINABLE: 14 million euro
    • AGRIP-MULTI2024-IM-FRESH-FV: 9 million euro
    • AGRIP-MULTI2024-TC-ALL: 29.2 million euro
    • AGRIP-MULTI-2024-TC-ORG-SUST: 10 million euro
  • Amount of the grant: Not limit
  • Co-financing rate: up to 85% of the total eligible costs

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