The “Promotion of Agricultural Products” programme contributes to the realisation of the political priorities of the European Commission for 2019-2024, in particular the European Green Deal and the Farm to Fork Strategy, as well as Europe’s Beating Cancer Plan.
Objectives
- General objective: to strengthen the competitiveness of the EU agricultural sector
- Specific objectives:
- To raise awareness of the merits of EU agricultural products and the high standards of production in the EU
- To increase the competitiveness and consumption of EU agricultural and certain food products and to raise their profile both within and outside the EU
- To increase the knowledge and recognition of EU quality schemes
- To increase the market share of EU agricultural products and certain food products, paying particular attention to third country markets with high growth potential
- Restoring normal market conditions in the event of serious market disturbances, loss of consumer confidence or other specific problems
Financed actions
- Highlighting the specificities of EU agricultural production methods, in particular in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural products and foodstuffs, in particular in terms of quality, taste, diversity or traditions
- Increase awareness of the authenticity of protected designations of origin, protected geographical indications and traditional specialities guaranteed in the Union
