AGRIP – Call for proposals for multi programmes 2025 – 2025

Objectives

• To increase awareness of the Union quality scheme and to enhance the competitiveness and consumption of Union agri-food products registered
• To highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare
• To increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices

Priorities  

• Priority 1: To further increase the levels of recognition of the EU organic logo by the European consumers and increased knowledge of the information the organic logo aims to provide
• Priority 2: To increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products

Among financed actions

• Information and promotion campaigns
• Communication tools (advertising, website)

Eligibility 

• Be a public or private entity
• Be an EU Member States (including overseas countries and territories)
• Be a trade or inter-trade organisation, established in a Member State and representative of the sector or sectors concerned in that Member State
• Be an EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level

Additional information

• Initial duration of the action: between 12 and 36 months
• Contact: REA-AGRIGRANTS@ec.europa.eu

Useful 

• Guidelines: Click here
• Other call documents: Click here
• Executive agency website: Click here
• More information: Click here

• Total budget of the call: 35 million euro
• Budget per topic:
  • AGRIP-MULTI-2025-IM: 3.100.000 euro
  • AGRIP-MULTI-2025-IM-ORGANIC: 5.400.000 euro
  • AGRIP-MULTI-2025-IM-SUSTAINABLE: 7.400.000 euro
  • AGRIP-MULTI-2025-IM-FRESH-FV: 3.600.000 euro
  • AGRIP-MULTI-2025-TC-ALL: 12.500.000 euro
  • AGRIP-MULTI-2025-TC-ORG-SUST: 3 million euro
• Amount of the grant: not limited
• Funding rate: up to 85% for EU member states of the total eligible costs (up to 80% for beneficiaries from other countries)