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AGRIP – Call for proposals for simple programmes 2024 – Promotion of agricultural products – 2024

AGRIP - The "Promotion of Agricultural Products" programme aims to strengthen the competitiveness of the European Union's agricultural sector and thus lead to fairer competition, both on the internal market and in third countries.

87 million euro

Appeal framework

Call reference AGRIP-SIMPLE-2024
Program Promotion of Agricultural Products (AGRIP)
Institution European Commission
Sectors Agriculture & Fisheries Business & Industry Cooperation & Development Culture, Media & Communication Employment Environment & Climate Justice, Security, Defence Services to organisations Territorial Development
Beneficiaries Association & NGO EU & International Organisation Professional organisation & network State administration & affiliated entities

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Priorities and funded actions


  • To increase the awareness and recognition of the Union quality schemes, namely quality schemes and the logo for quality agricultural products specific to the outermost regions of the Union
  • To improve the awareness and recognition of the Union quality scheme on organic production
  • To highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare
  • To expand the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices
  • To underline one of the specific feature of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions
  • To target one or more countries identified in the information and promotion programmes

Among financed actions

  • Information and promotion campaigns covering products and schemes listed in Article 5 of Regulation (EU) No 1144/2014

Additional information

  • This call for proposals is an open call for proposals.
  • Initial duration of the action: between 12 and 36 months
  • Total budget of the call: 87 million euro
  • Amount per topic:
    • AGRIP-SIMPLE-2024-IM-EU QS: 7 million euro
    • AGRIP-SIMPLE-2024-IM-ORGANIC: 14 million euro
    • AGRIP-SIMPLE-2024-IM-SUSTAINABLE: 6 million euro
    • AGRIP-SIMPLE-2024-IM-FV: 9.100.000 euro
    • AGRIP-SIMPLE-2024-IM-CHARACTERISTICS: 5 million euro
    • AGRIP-SIMPLE-2024-TC-ASIA: 16.300.000 euro
    • AGRIP-SIMPLE-2024-TC-AMERICAS: 9.300.000 euro
    • AGRIP-SIMPLE-2024-TC-OTHERS: 15.300.000 euro
  • Amount of the grant: No limit.
  • Co-financing rate:
    • 70% of the total eligible costs for simple programmes in the internal market
    • 80% of the total eligible costs for simple programmes in third countries
    • 85% of the total eligible costs for simple programmes in the event of serious market disturbance, loss of consumer confidence or other specific problems

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