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CREA – Audience Development and Film education – 2021

To support the audiovisual, cultural and creative sectors in Europe and play an important role in promoting European art, culture and media

5 million euros

Appeal framework

Institution European Commission
Beneficiaries All beneficiaries Media & cultural organisation
Regions Balkans, Candidate countries, European Economic Area, European Union, Worldwide

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Priorities and funded actions


  • To ensure pan-European cooperation and provide innovative projects, especially using new digital tools



  • Priority 1: To increase interest and knowledge of audiences in European films and audiovisual works including specific programmes on film heritage;
  • Priority 2: To increase pan-European impact and audience outreach;
  • Prirority 3: To promote and increase the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development and education


Among financed actions

  • Projects providing mechanisms for pan-European cooperation;
  • Projects providing mechanisms for pan-European audience;
  • Specific programmes on film heritage


Additional information

  • This call for proposals is an open call for proposals
  • Initial duration of the action: between 24 and 36 months



  • Be a legal entity established in a EU Member State, a country associated to the Creative Europe Programme or a country participating in the MEDIA strand of the Creative Europe Programme
  • Amount of the grant: no limit, based on the actual cost
  • Co-financing rate: up to 70% of the total eligible costs

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