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CREA – European VOD networks and operators – 2021

To support the audiovisual, cultural and creative sectors in Europe and play an important role in promoting European art, culture and media

4 million euros

Appeal framework

Institution European Commission
Beneficiaries Media & cultural organisation
Regions Balkans, Candidate countries, European Economic Area, European Union

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Priorities and funded actions


  • To improve the competitiveness and attractiveness of European VOD platforms offering a significant proportion of non-national European audiovisual works;
  • To increase the accessibility, visibility, discoverability and prominence of European content for a wider global audience


Among financed actions

  • Action to develop attractive cross-border offer of European content;
  • Actions to improve the accessibility, visibility, discoverability and prominence of European content;
  • Actions to develop innovative digital promotion, marketing and branding strategies;
  • Mechanisms to better understand consumer behaviours at European level and develop new audiences outreach;
  • Exchange of knowledge and best practice


Additional information

  • This call for proposals is an open call for proposals
  • Initial duration of the action: between 12 and 18 months



  • Be a legal entity established in a EU Member States, a country associated to the Creative Europe Programme or a country participating in the MEDIA Strand of the Creative Europe Programme;
  • Be owned directly, or by majority participation, by nationals
  • Amount of the grant: no limit, based on the actual cost
  • Co-financing rate: up to 60% of the total eligible costs

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