CREA – Innovative tools and business models – 2021 

Objective

• To encourage the development and/or the spread of innovative tools and business models in order to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness of the European audiovisual industry

Priorities

• Priority 1: To develop subtitling or accessibility /discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
• Priority 2: To develop business tools improving the efficiency and the transparency of the audiovisual markets;
• Priority 3: To develop business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
• Priority 4: To develop business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, etc.)

Additional information

• This call for proposals is an open call for proposals
• Initial duration of the action: 36 months

Eligibility

• Be a legal entity established in a EU Member State, a country associated to the Creative Europe Programme or a country participating in the MEDIA Strand of the Creative Europe Programme;
• Be owned directly, or by majority participation, by nationals

• Amount of the grant: no limit, based on the actual cost

• Co-financing rate: up to 60% of the total eligible costs