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CREA – Innovative tools and business models – 2021 

To support the audiovisual, cultural and creative sectors in Europe and play an important role in promoting European art, culture and media

14.89 million euros

Appeal framework

Institution European Commission
Beneficiaries Media & cultural organisation
Regions Balkans, Candidate countries, European Economic Area, European Union

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Priorities and funded actions


  • To encourage the development and/or the spread of innovative tools and business models in order to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness of the European audiovisual industry


  • Priority 1: To develop subtitling or accessibility /discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
  • Priority 2: To develop business tools improving the efficiency and the transparency of the audiovisual markets;
  • Priority 3: To develop business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
  • Priority 4: To develop business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, etc.)


Additional information

  • This call for proposals is an open call for proposals
  • Initial duration of the action: 36 months



  • Be a legal entity established in a EU Member State, a country associated to the Creative Europe Programme or a country participating in the MEDIA Strand of the Creative Europe Programme;
  • Be owned directly, or by majority participation, by nationals
  • Amount of the grant: no limit, based on the actual cost
  • Co-financing rate: up to 60% of the total eligible costs

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